Misys wanted closer departmental working relationships and through the Peak Performance working methodologies, they hoped to achieve this. They asked Amanda Dantuma to create a internal brand identity which would include; logo design, event graphics, intranet design. It was important that the design was authentic and reflected how the business was today and how it can be in the future. With this in mind Amanda introduced a graph within the logo which took the appearance of a swoosh which went through the word “PEAK”. This was a honest view of the business performance with a positive outlook on the future. The introduction of green worked well against their corporate colour of purple, while communicating growth, both personal and business. The introduction of people shadows and outlines demonstrated diversity and the rewards of working together.

The campaign identity was well received and Amanda Dantuma received a gold award for her efforts.