Forgotten Lives
Forgotten Lives
From initial concept to a symbol of hope. See how we transformed a mission of patient advocacy into a powerful brand identity that shines a light on those still vulnerable to airborne infections.
The Idea
The Solution
The Logo & Brand Identity
Moving away from traditional clinical pastels, I chose a vibrant, hopeful palette to act as a "beacon of light" for patients. I also developed a brand identity and a collection of digital assets to help launch the brand. ADD MORE CONTENT!!!!
The Brand Guidelines
I created a comprehensive brand toolkit for Forgotten Lives to ensure a seamless launch.
By aligning the messaging, values, colours, fonts, imagery, and layout, I provided a vital reference aid for everyone involved in the project. This ensured a seamless customer journey where every touchpoint feels familiar. This level of consistency is key: it builds immediate trust and ensures the audience understands the message without any distractions. Therefore, turning a collection of assets into a clear, unified identity.
Social Media Design
To back the campaign with accredited authority, I collaborated with medical experts to design a suite of data-driven X (formally known as Twitter) infographics that translated complex statistics into clear, impactful visuals.
Digital Assets for Web Designers
To back the campaign with accredited authority, I collaborated with medical experts to design a suite of data-driven X (formally known as Twitter) infographics that translated complex statistics into clear, impactful visuals.
The Impact
Let’s start with a free, no-obligation consultation.
