Forgotten Lives Branding

Forgotten Lives

Working alongside the campaign group Forgotten Lives, I designed a credible brand identity to advocate for imunocompromised individuals.. The visual system targets parliamentary decision-makers, highlighting the vital benefits of preventative treatments for patients unprotected by vaccines.

The Brief

Forgotten Lives required a professional brand identity to advocate for immunocompromised individuals. The design needed to visualise both daily patient struggles and the hope of preventative treatments. Because the target audience included key parliamentary decision-makers, the logo required credibility and professionalism. The branding had to communicate the critical benefits of preventative drugs for patients unprotected by vaccines.

The Concept

I designed a professional brand identity that establishes the group's authority. The visual system balances stark elements of patient struggles with uplifting tones representing medical hope.

The Solution

The Logo & Brand Identity

Moving away from traditional clinical pastels, I chose a vibrant, hopeful palette to act as a "beacon of light" for patients. I also developed a brand identity and a collection of digital assets to help launch the brand.

The Brand Guidelines

I created a comprehensive brand toolkit for Forgotten Lives to ensure a seamless launch.

By aligning the messaging, values, colours, fonts, imagery, and layout, I provided a vital reference aid for everyone involved in the project. This ensured a seamless customer journey where every touchpoint feels familiar. This level of consistency is key: it builds immediate trust and ensures the audience understands the message without any distractions. Therefore, turning a collection of assets into a clear, unified identity.

The Impact

The new branding and infographics broke down medical barriers, making data accessible for patients and professionals alike. This visual authority enabled serious conversations with parliamentary decision makers and medical experts. By providing a consistent, credible toolkit, the brand successfully highlighted the urgent need for preventative treatments like Evusheld and Pemgarda.

We needed some visuals for our campaign and Amanda really delivered. She was professional, punctual, and gave us the brand identity that we needed. She has a great eye for detail and was able to transform our ideas into visual reality.

Martin EveGoogle review