amanda@dantumadesign.co.uk
07769 321 499
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Brand Identity Process

  • Brand Identity Process

5-steps to a creating a strong brand identity

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It all starts with a conversation...

... and if we're a good fit, I'll send you one of our questionnaires. They're easy to complete and designed to clarify your requirements, giving me a better understanding of your values, benefits, vision and audience.

We can then define the brief, this can ranges from a simple telephone conversation or just a few emails to a video conference, with our creative partners depending on the projects scope. I will then come back with a project plan, timings and costings.

If you need a more in-depth analysis I have a network of talented marketers we can recommend.

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It's all in a name

Most of my clients will already have a brand name, but if not, I can help by putting forward suggestions and organising a focus groups to ensure it appeals to both your internal and external audiences.

Before moving onto the design process it's important to check the name is available as a trade mark and web address, and then get it registered to your preferred class pronto.

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Design

The initial ideas are often presented as either mood boards, sketches or spider diagrams to allow ideas to flow. By designing in the abstract it allows ideas to generate in everyone's' mind without being constrained by a polished concept.

Once a idea is agreed we will present this as a style sheet so you can see how the many components as listed below come together to create a powerful visual brand.

The concept will naturally evolve as we work together to finalise all the elements.

Whether you're looking for the complete solution or just part it, we can help.

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Values

I can help you to define your value to develop closer relationships with like-minded clients. Therefore encouraging brand loyalty, engagement and ultimately more sales.
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Voice

The tone of voice not only reflects your brand personality, it also helps you to connect more deeply with your audience. I'm happy to work with your internal copy writers or recruit freelancers.

Logo

Every logo considers; the production costs, adaptability, scalability, consistency and communicates your values and objectives while engaging your audience.
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Colours

Using just 1 or 2 colour for your primary palette can create a powerful identity and if you have infographics or product features a secondary colour palette would ensure consistency.
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Fonts

The right font face can either make or break a brand. It's really important to select the right font to communicate your brand messages and provide consistency.
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Visuals

The artistic style of your photography, illustrations or infographics should always be consistent and communicate your brand story to make an impact.
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Deliver

Once the brand identity and/or logo has been approved, I can send across your logo, font packages and your style/brand guidelines depending on the scope of your project.

Remember, I'm here if you would like help with your marketing collateral, signage, stationary, templates, portrait photography and launch campaigns.

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Apply

Remember, I'm here to implement your new or existing brand identity across all your marketing. This helps to build a consistent brand and gain your customers trust and loyalty.

Service include:

  • Graphic design – stationary, marketing collateral, signage and merchandise
  • Packaging design
  • Web design
  • Lifestyle & business portraits
  • Product photography
  • Social media templates

Get in touch

If you have an enquiry, simply fill in the form and I’ll be in touch within 48 hours, Monday – Friday, 9am – 6pm (GMT). If you don’t hear back it might be worth checking your spam folders.

If forms just aren’t your thing, feel free to call me on

07769 321 499 or 01270 762348

Alternatively, email: amanda@dantumadesign.co.uk