Sorrel & Sage are highly talented florists based at The Owd Barn’s repurposed ‘Spud Shed’, they were looking for a new identity to fit into their rural location.

They wanted a rustic logo which worked well with their floral designs to use across their marketing, shop fittings, their existing website and social media platforms.

I worked closely the ladies to get a clear idea of their requirements before presenting initial ideas, concept boards and finalising the chosen logo.

The final design was inspired by the leaf shape of Sorrel and Sage leaves which were then featured in the typeface. The organic colour palette worked well against their floral designs and rural location. The dominate colours reflected their name “Sorrel & Sage” perfectly.