Reflect Financial (the partnership practice of St. James’s Place) helps individuals manage their finances. My logo design, brand identity guidelines, and supporting graphics were instrumental in the launch of the business in 2020.
l was asked to design a straightforward modern logo and work along side Amanda Hanlon from Hanlon Marketing who came up with the name ‘Reflect’. The name “Reflect” was perfect for this organisation because it worked for both their internal and external audiences. It allowed people to reflect on their careers and/or investments.
The business was keen to focus on the word “Reflect” instead of ‘Reflect Financial’. Therefore, I created a logo that highlighted ‘Reflect’ and underplayed the word ‘financial’.
This was further emphasised by the square icon’s reflection and brand images which all hold reflective qualities.
