Lime Recruitment was looking for an identity that would appeal to both high-end hoteliers and experienced candidates in the hospitality industry.

The brand identity needed to be modern, fresh, luxurious, and represent growth. They wished to distance themselves from lime images.

Their caring values were conveyed through a simple yet elegant approach in my design.

The logo is both simple and elegant, and it works well with patterned backgrounds. The background is made up of tiny lime seeds, indicating a subtle connection between growth and limes. Lime Recruitment’s color palette and typefaces were inspired by trends and helped them stand out from their competitors.

The logo is simple, yet elegant and works well against patterned backgrounds. The backgrounds are made up of tiny lime seeds, a subtle link to growth and limes. The colour palette and typefaces are on trend. They help to set Lime Recruitment apart from their competitors.